#SHARE60 – Software is dead, long live software

This week in 60 seconds…

A final thought…

When software such as Flash and Paint come under threat, public engagement around that topic is bound to swell. Could your brand take advantage of the nostalgia or take an original approach to the subject, with a stunt or offer, to separate itself from the crowd?


#SHARE60 Data Dose and more:    
                                       

databit

Showreel_Grab_01
Meanwhile, in the app universe, communication is still key with messaging tools WhatsApp and Messenger leading global downloads. While Facebook and Instagram have had between 35-40M downloads to date, Ubisoft’s Fidget Spinner app has crept into the leaderboard with over 22M downloads, overcoming the likes of Snapchat or Spotify Music.
Our data and creative teams have been super busy in the past few months (in between voting in #GE2017 and watching some pretty intense sets at Wimbledon!) So here’s just a little summary of what we’ve been working on here at SHARE HQ! Have feedback or just interested to know more? Get in touch.

#SHARE60 – Censorship, AR and gender stereotypes

This week in 60 seconds…

  • The incessant tide of holiday selfies and poolside hot dog legs has led people to ditch travel agents and start trusting their ‘friend’ on Facebook (who they met in a pub once) instead. How can the travel industry survive? The answer: digital
  • If you’re part of the problem and your favourite element of a holiday is spamming your friends back in Blighty, you may want to give China a miss this year, as it increases its censorship following the death of a political dissident
  • In other Chinese related news, Facebook has teamed up with augmented reality company Meitu to begin rolling out its built-in AR tool to partners
  • Which will inevitably lead it to being used publically in the next couple of years or so – but how far can AR actually go? Very far, apparently
  • If, like most marketers, you’re planning on integrating AR into future campaigns, make sure you don’t undermine it by using gender stereotypes, or you may be punished

A final thought…

With AR creeping into Facebook’s offering, now is the time to reach out to augmented reality production companies, if only for a chat. It’s important to have a basic understanding of the software, before it launches, so you can hit the ground running.


#SHARE60 Data Dose and more:

Data_Bit

Sharebot_2

AR/VR/MR Developers are predominantly focused on the ‘Games and Entertainment’ industry, with over 1/4 putting or expecting to put their efforts into ‘Training and Education’. While less than 20% see ‘Branded Experiences’ as the focus of their work. Of these developers, 77% predict a medium or long term ROI for their clients.

Throughout the highs and lows of this year’s Wimbledon, the crowds weren’t the only thing erupting…social media exploded too. With over 31.5k mentions of strawberries and a picture of David Beckham with his mum receiving over 1.1m views, we wrapped up Wimbledon 2017 on social. Just head over to our Instagram page.

#SHARE60 – Piracy, blackmail and fleeky handles

This week in 60 seconds…

A final thought…

With influencers picking and choosing their platforms, it’s more important than ever to understand which ones are more appropriate for your brand and your values. Think about your target audience, their needs and which Creators they will affiliate with the most.


#SHARE60 Data Dose and more:    
                                       

Data_Bit

Sharebot_2

When consumers were asked about the degree of influence a brand’s social presence would have on their buying decisions, only 7.4% claimed it would make an impact. In contrast, over 70% of consumers said third party recommendations on social media would affect their decision to purchase.With consumers becoming increasingly wary of products being pushed on them, could influencers be just what brands need to regain some of that trust?

This week, SHARE said goodbye to those post-Goodwood Festival of Speed blues and took to the track in an almighty Go Karting Battle of Speed. Competition was high, the lap times were low; check out our Instagram page to see who took the title!

#SHARE60 – Posters, predictions and pioneers

This week in 60 seconds…

A final thought…

We are arguably still in the opening stages of the artificial intelligence wave with the first pioneers, brave enough to take the leap, already reaping the benefits. It’s not just huge umbrella corporations taking the leap either, so take a step back, look at your brand and try to spot an area where the introduction of AI could help even a little, so that as the industry progresses you do too.


#SHARE60 Data Dose and more:    
                                       

Data_Bit

Sharebot_2

Despite such initiatives as drawing, writing music or poetry AI, Arts and Entertainment falls behind such industries as Accommodation and Food, Manufacturing or Transportation in regards to automation potential. Across sectors, predictable physical activities or processing and collecting data are the most potent to reduce the human factor allowing to focus efforts where they’re less substitutable.

With bots on the brain, SHAREbot, our latest recruit, has made it into The Drum! Discussing the rise of future-proofing, automation and the benefits of our bot to our business, SHARE’s own Content Manager Harry Wright gives insight into how this is inevitably changing the agency landscape.

 

#SHARE60 – Creator apps, cyber-attacks and counter terrorism pacts

This week in 60 seconds…

A final thought…

With hacking and cyber terrorism on the rise, your brand is at a higher risk than ever before. With this in mind, it’s crucial that your digital infrastructure is as secure as possible using 2-step verifications and outlandish passwords wherever you can. You should also look both ways when crossing the road and never run with scissors – safety first guys.


#SHARE60 Data Dose and more:    
                                       

DATA

Share60_2 (3)
Business and Professional Services are the biggest target for a cyber attack, specifically ransomware. File shares are the most common form of attack with 30% infiltrating technologies such as Adobe, Java and Microsoft internet explorer. Considering the level of dependency on online services, only 32% of them have an incident response plan, an alarmingly small number.
Over the next few days we will be hanging out at Goodwood Festival of Speed 2017 with Abarth and Alfa Romeo. If you can’t be there this weekend, make sure you keep up to date by checking out our Instagram Stories to see what we get up to behind the scenes!

#SHARE60 – Tools, fools and Snapchat School

This week in 60 seconds…

A final thought…

With over 1.94 billion users on Facebook, you’d be a fool to think your brand doesn’t need a Facebook page. Even Twitter has one. More importantly, however, you should notice that most of the new tools and features creeping into the platform offer incredible opportunities for your brand to directly engage with and retarget users. Of course, you can only take advantage of them if you’re on the platform in the first place.


#SHARE60 Data Dose and more:    
                                       

Share60_2 (2)

aitalk2
Snapchat’s attempts to drive more marketers towards the platform comes as no surprise, with only 7% claiming to have used it in 2017. Facebook reigns supreme at 94%, with more than half of marketers investing in its other platform, Instagram. Ad improvements in Instagram Stories provide even more reason (aside from pure scepticism) to refrain from entrusting their money in Snapchat.
This week we attended Teads’ AI & Advertising webinar. As we know, AI has the ability to learn, access copious amounts of data and even train itself – making these cost-effective and time efficient features even more attractive as replacements for human jobs. Speaker and CEO of Teads Studio, @emigal, believes that any businesses moving forward with AI would inevitably need to invest in their own Data Management Platform to help train and tailor it to their business.

SHARE’s #GE2017 prediction: can our finance guy beat the election pollsters?

  1. Can our finance guy beat the election pollsters?

When Theresa May shocked the UK by calling the snap election, it seemed fairly certain that she’d walk the race leaving a disheveled Jeremy Corbyn in her wake. However, the straight-talking socialist has been building momentum whilst May takes a more reserved approach. The result? Well, if recent YouGov polling is anything to go by, the two diametrically opposed candidates are now closer than ever as they lumber tumultuously towards the finish line… But, is it as close as they are suggesting?

With all the official exit polls, YouGov studies and industry experts giving their opinions on this week’s election, our data team challenged our Finance Manager, Connor, to take on the world of data science to see if he could beat the experts.

Here are his predictions…

Connor’s key findings:

  1. There was not an inherent bias towards the left, which multiple news outlets and research firms suggest is prevalent on major social media platforms.
  2. More often than not, individuals Tweeted positively when mentioning a party or party leader.
  3. At the time this research was being carried out, the results were not incredibly dissimilar from other polls such as YouGov, Comres, ICM and Ashcroft.

Looking at these findings, it appears that the UK’s approach to the political landscape is more positive and balanced than traditional media outlets would have you believe.

And here’s the science bit…

The total UK sample was made up of seven sub-samples of approximately 350,000 Tweets – these samples were randomly pulled from Twitter between 18th May – 30th May during the election period. The data was then filtered and parsed through a sentiment algorithm, where the polarity of each Tweet was used to assess an overall sample sentiment which should indicate voting preference… If the original hypothesis was correct of course.

This method was applied to all parties that currently hold seats. However, exact predictions were made only for Conservatives, Labour, Liberal Democrats, Green, SNP, Plaid Cymru with all other parties are listed under ‘Other’. Finally, seats were then allocated proportionally based on the overall sentiment score of each party.

So, a final thought from us to keep you thinking: should social media platforms offer a service to provide balanced news feeds to prevent the incessantly mentioned echo chamber effect? And, more importantly, are social channels like Twitter a reliable alternative to polls such as YouGov? We’ll soon see…

If you have any questions or would like any further information on our research or methodology, please get in touch with Emma on emma.fleming@sharecreative.com.

#SHARE60 – Political polls, grammar goals and livestream loopholes

This week in 60 seconds…

A final thought…

Donald Trump gave us a masterclass in how not to do social media this week. As we said last week, good copy is the foundation of success as spelling and grammar issues open you up to ridicule and opportunistic hashtags. And while paying for followers may seem like a quick win, these people will have no followers themselves and will never interact with your brand – they are worthless. It’s as cliché as it gets but if building a massive following was that easy, everyone would do it.


#SHARE60 Data Dose and more:    
                                       

Graph (5)

Img2_Robyn_Art
Ahead of the general election, 39% of UK voters visit national newspaper sites twice as often as they usually do. With voters rating social media around 30% less accurate than newspapers, could the rise in fake news scandals on social impact it being seen as a trustworthy source?
Did you know our super talented full-time Art Director is also a part-time artiste? From hyper-realistic portraits to sketches of your nan’s cat, Robyn aka @sunondrybears.art puts pencil to paper for almost anything (almost). Check out Instagram for her latest stuff!

#SHARE60 – Bots, cops and social opps

This week in 60 seconds…

A final thought…

Looking out for social trends and opportunities before it’s too late is now more important than ever. Did you manage to jump on the Facebook Live voting bandwagon? If you didn’t, you’ve missed a chance for easy engagement. But don’t worry, redemption is within reach – the bot bandwagon is only just taking off, for smaller businesses anyway…


#SHARE60 Data Dose and more:    
                                       

Share60_26th_May_DataBox2

Share60_26th_May_DataBox1.png
Although nearly 3/4 of consumers value brands for being humorous, only 1/3 would be likely to make a purchase based on it – responsiveness and providing educational material are more likely to encourage sales. Being honest, friendly and helpful are what consumers value most from a brand, which should urge companies to rethink their social laugh-a-lot strategy.
We attended the BIMA Breakfast Briefing this week, an event inspiring companies to instil an ethos of social good. Our key takeaways? Truly care about the cause, and be consistent on a brand and personal level. Whatever you do needs to add real value and make a difference, whilst also being something your mum will tell her friends about…

#SHARE60 – Snap elections, snapshots and Snapchat

This week in 60 seconds…

A final thought…

With Snapchat winning business with Warner Bros. and showing that it can find practical uses for cutting edge tech, faster than some of its competitors, the platform cannot be underestimated. How can you stay ahead of your competitors by using Snapchat’s contemporary approach to marketing?


#SHARE60 Data Dose and more:    
                                       

GRAPH (4)

Share60_2 (1)
14% of UK electorates believe that newspapers will play a role in influencing their vote in the up-coming general election – a 6% decrease from those who said these media outlets influenced their vote in the last election. In contrast, 13% of respondents said social media would influence their up-coming vote, up from the 2% that said it affected their last vote. Pressure will be on how social media is used to leverage votes in the next election.
Ever wondered why people put unhappy faces as their status?
Baffled by the number of fried breakfasts on your feed?
Our full time wordsmith, part time psychologist Harry Wright was in The Drum this week talking about Modern Marketing and Media – the behavioural sciences behind social media’s most irritating people.