This week in 60 seconds…
- Virtual reality has taken a bold step in the education sector by giving kids the chance to immerse themselves in World War 1 trenches… all the action, none of the danger
- From VR to AR, augmented reality is taking the leap towards no headsets at all – will this be the start of the AR take over?
- Whilst we’re looking at digital images, the computers are beginning to look at us: LocusBots can now navigate through crowds of people and other bots providing opportunities to automate warehouse labouring
- Talking of crowds, LinkedIn has now streamlined its Lead Generation process so you’re now inundated with less irrelevant enquiries
- From the streamlined to the slim-lined, Google has released YouTube Go to help those in areas with limited internet service to access content online
- Just in time to see Snapchat showing the world how reactive marketing is done with its April Fools’ jab at Instagram, which is great to see given that we discussed it recently in #SHARE60
- A move which was, unfortunately, quashed by Instagram’s first global Stories campaign – the next stage in a process which has “changed how 150 million people express themselves every day”
- Developers can now express themselves in different ways thanks to a new application programming interface on Facebook Canvas providing consumers with an interactive, full-screen mobile ad experience
- Although Facebook is hitting the canvas, Twitter is hitting the deck as the NFL (arguably one of the only partners Twitter has excelled with) has decided to make a deal with Amazon instead…
- Perhaps the blue bird can fill this void with business from emerging markets as it releases Twitter Lite – the YouTube Go of social media
A final thought…
Whether it’s getting rid of AR headsets, trimming down irrelevant applications or creating a limited but more accessible service, it’s been a week of reductions across the board. This could possibly be because people are looking for more refined services that are tailored to their needs, giving them practical solutions to everyday problems. With this in mind, it’s important to look at the services you provide and decide whether your offering is actually relevant to your target audience.
#SHARE60 Data Dose: SHARE Shoots: