Please give a big warm welcome to our newest recruit, SHAREbot – here to tell you who we are, what we do and how to join our team. Click on the gif below to find out more (for the best experience, check it out on your mobile!)
This week in 60 seconds…
- Adults in the UK are now watching an hour’s worth of digital videos per day, which is crazy when you think that most people switch off after the first 15 seconds… That’s around 240 different videos a day
- This could be set to rise as Facebook trials video Cover Images for pages, with Netflix’s Narcos leading the charge
- But it’s not just adults getting their digital-video gluttony on, the YouTube Kids app is now live, receiving over 30 billion views already. Will this breed the next generation of digital-savvy geniuses?
- Ideally the YouTube Kids app will follow Apple’s lead as it turns its hand to education as well as entertainment, giving people the opportunity to work on their creative skills
- Hopefully, this will lead to an influx of creatively-driven people who can get involved in the charity sector which is currently in its most challenging yet exciting era
- From those who give to those who take, Google wants your medical records – purely for benevolent scientific purposes of course…
- From taking our blood with one hand to removing our way of life with another – Google Chrome could be about to introduce its own ad blocker, which isn’t ideal for brands who are unprepared for a new dawn of communication…
- If there’s one thing that needed blocking it was FaceApp’s recent artificial intelligence programme… which turned out to be a racist. This isn’t the first time AI has turned xenophobic either – we all remember Microsoft’s Hitler worshipper, right?
- Racists are a well-known cause for concern for platforms supporting live video content, which isn’t great news for Twitter as it launches 24/7 live video
- And finally, from struggling platforms to those excelling, LinkedIn is now boasting over 500 million members in over 200 countries
- If adults are now watching over an hour of digital video per day, think carefully about how you make yours stand out and hold attention for as long as possible
- With ad blocking rising as quickly as video consumption, it’s essential for brands to connect with consumers using new, innovative approaches – get in touch if you’d like to learn more about future proofing your brand
- Microsoft and FaceApp’s racial blunders show the importance of thorough testing before launching your product in the public domain
- LinkedIn’s booming success shows the benefit of staying true to your core values and steering clear of saturated markets
#SHARE60 Data Dose: ChatBots:
More than a half of UK consumers are aware of what a ChatBot is. However, three quarters have not yet spoken to one. This creates a certain pressure on brands to find new ways to implement ChatBots, with 35% of consumers striving to see more Bots, and looking for ease and speed in reaching their goals.
This week, SHARE attended an event on ChatBots. While it was key no brand should ever use new tech for the sake of it, it was clear that bots (used in the right way) could be problem solvers for brands. As always, a data-driven approach should be at the heart of any ChatBot project.