This week in 60 seconds…
- IKEA has been asking people what they’d want from an all-around-the-home virtual assistant, sparking speculation that the brand is looking to fit its furniture with AI
- From chairs that can speak to scrumping machines – Google has invested $10 million in Abundant Robotics with the aim of forging the future of automated fruit picking
- Facebook has been doing some automating of its own, enabling users to pre-set content protection rights in a bid to boost confidence in the platform’s services and promote uploads. The tool, aptly named Rights Manager, is now available
- Moving swiftly from automation to gamification, Facebook Messenger is rolling out instant games globally, having had great success in the US
- However, the real money on Facebook is in video not games: media companies uploaded 931,000 social videos to Facebook in the first quarter of this year, an increase of 109% from last year – so here’s how to do it right
- Another way to succeed on social media is to harness insights from across varying demographics on different platforms – but when does that targeting become too intrusive?
- From the intrusive to the immersive – food pioneer Heston Blumenthal has been weighing in on the potential benefits of VR for the food industry, combining the dining experience with tech to intensify flavour – could it get any better?
- Well, perhaps if you threw in a few beers for good measure. Speaking of which, San Miguel are showing the alcohol industry how to target those elusive millennials even though it’s in the middle of an identity crisis – we’ve all been there, right?
- With millennials in mind, it’s important to note that Snapchat is now the third favourite platform which is why it’s great that the social channel is introducing a viewability score to help advertisers see how well they’re doing
- And whilst this is all very well and good, Snapchat’s archnemisis, Instagram, has just broken through the 700 million monthly active users barrier – doubling the size of its community in just two years #Goals
A final thought…
Using insights to target specific demographics is a fantastic way to connect with consumers and build following. However, it’s important to judge how appropriate and granular your targeting is – there’s a fine line between bespoke and impertinence.
#SHARE60 Data Dose and more: