#SHARE60 – Targeting, millennials and gamification

This week in 60 seconds…

A final thought…

Using insights to target specific demographics is a fantastic way to connect with consumers and build following. However, it’s important to judge how appropriate and granular your targeting is – there’s a fine line between bespoke and impertinence.


 #SHARE60 Data Dose and more:                                             

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In Summer ’16, the vast majority of US summer-themed conversation on Facebook and Instagram took place on mobile; in most cases involving loved ones and recreational activities. When planning summer campaigns, advertisers should keep in mind both the device their audience is active on and their current mindset.
And finally, here at SHARE we’re super excited to announce that we have now moved! Fancy a day out of the office, a game of ping pong or even just a chin-wag over coffee/cocktails? Then get in touch, or if you’re in the area, we now live here: Floor 4, 38-40 Commercial Road, E1 1LN!

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