This week in 60 seconds…
- Never one to shy away from garish marketing ploys, McDonald’s has gamified its restaurant experience through a partnership with Spotify
- From the gamification of music to medicine: with over 100 million Americans suffering from chronic pain, could immersion through VR offer some relief or even a cure?
- Facebook’s looking for some relief of its own as it looks toward artificial intelligence to help monitor livestreams for explicit content
- With AI watching over the livestreams, Facebook will be focusing its attention on its latest conquest – the war against fake news
- Meanwhile, the social media giant has now launched the Messenger Chat Extensions; allowing multiple people to chat to businesses simultaneously, like OpenTable and Spotify
- Snapchat’s been modifying its offering in yet another update to the platform, with the launch of new creative tools including Limitless Snaps… which sort of defeats the whole purpose of Snapchat
- But the big news regarding Snapchat is that its Ads service is now open to all budgets which is great for smaller or emerging brands who want to target younger demographics
- And with the little white ghost’s development team working so hard, it’s great to see that brand loyalty is still strong in millennials and Gen Z – for the moment at least
- From loyalty to integrity – fast food chain Wendy’s has kept its promise to give one man a year’s worth of free chicken nuggets after the hashtag #NuggsforCarter became the most retweeted post of all time
- And you just know that if you won that prize, you’d eat nuggets for breakfast, lunch and dinner, uploading photos of those golden-brown delights incessantly through Instagram’s new mobile web experience #FoodEnvy
A final thought…
So, you’ve been given the keys to Snapchat’s Ad Manager – what now? Well, it makes sense for small businesses to create local and social campaigns to raise awareness of their Snapchat handles. However, before you start, it’s important to understand that only video ads can be bought – if you want Lenses, be prepared to remortgage your home.