#SHARE60 – Fake news, modification and chicken nuggets for breakfast

This week in 60 seconds…

A final thought…

So, you’ve been given the keys to Snapchat’s Ad Manager – what now? Well, it makes sense for small businesses to create local and social campaigns to raise awareness of their Snapchat handles. However, before you start, it’s important to understand that only video ads can be bought – if you want Lenses, be prepared to remortgage your home.


#SHARE60 Data Dose and more:    
                                       

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IAs much as 5% of UK consumers think that the deliberate spreading of misinformation by news organisations does not count as ‘fake news’, and almost a fifth are unsure. Interestingly, 17% of consumers feel adjusting news stories to fit a political agenda does not fall under the category of ‘fake news’. With recent efforts to protect us from this, part of the confusion might lie with our definition of the word ‘fake’ itself.
Congratulations to our CEO Ian Cassidy for being ranked in this year’s BIMA 100 – celebrating the individuals who are shaping the future of Britain’s digital industry. The awards ceremony earlier this week was an inspiring night with a strong focus on diversity. It was great to hear stories from the legendary Dame Stephanie Shirley who built a company of 300 female freelance programmers to address the gender imbalance back in 1962.

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