This week in 60 seconds…
- If you thought you were nervous with the call of a snap election, imagine how the parties and their agencies felt with just 51 days to create a political campaign. How will they manage?
- And, with controversy around the media’s involvement in the Brexit vote, do publications need to take responsibility for swaying voters with scaremongering and bad news?
- One particular social channel that’s used to bad news is Snapchat so it’s nice to see the platform’s new Sponsored World Lenses being embraced by production giant Warner Bros. Will it be enough to save the platform or is that all folks?!
- Perhaps not but with Snapchat adopting the use of augmented reality, we’re certainly excited to see where that little white ghost goes from here
- From AR to AI – the world could become a lot safer as intelligent programmes are being designed to find guns and masks in security footage in real time
- But technology can’t just see better now, it can hear and speak more fluently as experts claim they’ve created human parity – programmes that can receive and transmit human language better than we can whilst also translating at human speed
- Could this be the foundation of a ground-breaking, new digital campaign? According to speakers at Digital Content NewFronts it could. Read the takeaways from the biggest digital video event in the world here
- With digital content in mind, an easy win when fishing for likes on social media is content affiliated with weddings. It sounds cynical, it sounds desperate, but just how much engagement can you pull from the happiest day of people’s lives?
- It’s good to know that with so much wedding content floating about, there’s now a computer with enough memory to hold the Library of Congress five times over – holding an unbelievable 160tb
- From big memory to bad memories, some things are better left forgotten (i.e. those embarrassing photos from your uni days) – so it’s just as well there’s now a function in place to hide them from the world forever
A final thought…
With Snapchat winning business with Warner Bros. and showing that it can find practical uses for cutting edge tech, faster than some of its competitors, the platform cannot be underestimated. How can you stay ahead of your competitors by using Snapchat’s contemporary approach to marketing?