This week in 60 seconds…
- Over 90% of US mums (or moms, depending which side of the pond you’re from) now have a social media account, with a particular love of Snapchat
- Which is a fact that industry rival Instagram won’t be cherishing. However, will its new archive feature be enough to stop users from deleting photos that don’t make them instantly Insta famous?
- In other Instagram news, the platform’s Location Stories now appear in the Explore section. Will we soon be able to search for Stories?
- With search results on the brain, it’s interesting that they now make up 70% of a company’s digital footprint, with a whopping 90% of people turning to Google when researching a new company… In Google we trust
- In the tech industry, people are focusing more on carbon footprints than digital footprints, with the news that an electric, self-sailing ship is to be made in Norway
- From self-sailing to self-creating, there’s now a bot capable of making bots (there’s got to be an Inception joke in there somewhere). It’s been specifically built to help smaller companies to integrate bots into their business offering
- In other bot news, the first robot cop – not to be confused with Robocop – started patrolling the streets of Dubai this week
- And whilst he / she is cracking down on crime, Facebook’s cracking down on live streams that aren’t actually live… which is fair enough
- On the subject of being vigilant, it’s now more important than ever to seek out and destroy bad copy – especially if you’re an experienced designer
- One particular app whose designers are winning at the moment is Hooch, a drinking app that’s using data to engage users in real time – hopefully with impeccable copy
A final thought…
Looking out for social trends and opportunities before it’s too late is now more important than ever. Did you manage to jump on the Facebook Live voting bandwagon? If you didn’t, you’ve missed a chance for easy engagement. But don’t worry, redemption is within reach – the bot bandwagon is only just taking off, for smaller businesses anyway…