This week in 60 seconds…
- Video ad placement could be the key to hitting brand objectives on Twitter – especially when over 67% of users found ads, served to them on Twitter feeds, ‘relevant and unobtrusive’
- This kind of clever thinking could be why Facebook is copying the little blue bird with the introduction of a character limit on those colourful posts everyone’s using at the moment
- However, Facebook’s proven that it’s still capable of creating original features with two new tools to help advertisers target users most likely to take valuable actions
- Not only that, but you can now insert a call to action on your Facebook ads to provide a one-click option directing customers to your brand’s messenger tool… did someone say dark social?
- From B2C to B2B, Snapchat’s now offering a Certified Partners program to train businesses in the art of the white ghost
- Moreover, we can expect to see the Ad Manager offering on the syllabus; a tool that the platform has refined to enable users to self-serve ads in under two minutes!
- Clearly impressed with the platform’s approach to modernisation, Skype (you remember Skype, right?) has had a complete revamp, seemingly inspired by Snapchat
- In other video based news, Duomov will allow you to capture split-screen footage from your phone, but only if you have a friend nearby
- From splitting screens to splitting reality – computers, with the help of machine-learning, are attempting to create never before seen materials
- And whilst these jumps in artificial intelligence may seem intimidating, forward-thinking marketers are taking full advantage of our digital companions: here’s how
A final thought…
With over 1.94 billion users on Facebook, you’d be a fool to think your brand doesn’t need a Facebook page. Even Twitter has one. More importantly, however, you should notice that most of the new tools and features creeping into the platform offer incredible opportunities for your brand to directly engage with and retarget users. Of course, you can only take advantage of them if you’re on the platform in the first place.