This week in 60 seconds…
- We’ve all got a friend who reposts article after article having only read the headline, right? Well, their days are numbered as Facebook clamps down on spam posters
- And whilst it’s hiding some things, it’ll be finding others – mainly you! A judge has ruled that Facebook can now track your whereabouts whilst you are offline…
- Which is bound to make you feel like you’re being followed to a certain degree, not great when internet use has recently been linked to mental illness
- Now, you may think that’s the reason why celebrities are fleeing from Twitter but it’s not. It’s because people are mean to them…
- Although all this anger and hate speech could account for the fact that Twitter can predict riots better than the police can… Every cloud and that
- Speaking of predictions, this week we have been discussing the future of automation and consultancy in the agency world
- With automation in mind, it’s interesting to note that outside of artificial intelligence the tech industry is currently concentrating on development rather than research
- And with that particular development fresh in our minds, it’s more important than ever to create the right products for virtual, augmented and mixed reality
- It’s comparably important to use correct data when creating algorithms as it has now been found that biased data teaches algorithms how to discriminate
A final thought…
We are arguably still in the opening stages of the artificial intelligence wave with the first pioneers, brave enough to take the leap, already reaping the benefits. It’s not just huge umbrella corporations taking the leap either, so take a step back, look at your brand and try to spot an area where the introduction of AI could help even a little, so that as the industry progresses you do too.
Despite such initiatives as drawing, writing music or poetry AI, Arts and Entertainment falls behind such industries as Accommodation and Food, Manufacturing or Transportation in regards to automation potential. Across sectors, predictable physical activities or processing and collecting data are the most potent to reduce the human factor allowing to focus efforts where they’re less substitutable.
With bots on the brain, SHAREbot, our latest recruit, has made it into The Drum! Discussing the rise of future-proofing, automation and the benefits of our bot to our business, SHARE’s own Content Manager Harry Wright gives insight into how this is inevitably changing the agency landscape.