#SHARE60 – Censorship, AR and gender stereotypes

This week in 60 seconds…

  • The incessant tide of holiday selfies and poolside hot dog legs has led people to ditch travel agents and start trusting their ‘friend’ on Facebook (who they met in a pub once) instead. How can the travel industry survive? The answer: digital
  • If you’re part of the problem and your favourite element of a holiday is spamming your friends back in Blighty, you may want to give China a miss this year, as it increases its censorship following the death of a political dissident
  • In other Chinese related news, Facebook has teamed up with augmented reality company Meitu to begin rolling out its built-in AR tool to partners
  • Which will inevitably lead it to being used publically in the next couple of years or so – but how far can AR actually go? Very far, apparently
  • If, like most marketers, you’re planning on integrating AR into future campaigns, make sure you don’t undermine it by using gender stereotypes, or you may be punished

A final thought…

With AR creeping into Facebook’s offering, now is the time to reach out to augmented reality production companies, if only for a chat. It’s important to have a basic understanding of the software, before it launches, so you can hit the ground running.


#SHARE60 Data Dose and more:

Data_Bit

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AR/VR/MR Developers are predominantly focused on the ‘Games and Entertainment’ industry, with over 1/4 putting or expecting to put their efforts into ‘Training and Education’. While less than 20% see ‘Branded Experiences’ as the focus of their work. Of these developers, 77% predict a medium or long term ROI for their clients.

Throughout the highs and lows of this year’s Wimbledon, the crowds weren’t the only thing erupting…social media exploded too. With over 31.5k mentions of strawberries and a picture of David Beckham with his mum receiving over 1.1m views, we wrapped up Wimbledon 2017 on social. Just head over to our Instagram page.

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