This week in 60 seconds…
- Adobe is ending Flash support at the end of 2020 signifying the end of an era for those of us who preferred playing games during IT lessons, rather than studying
- This isn’t the end altogether though as shown by the ‘accidental’ leak of Adobe’s upcoming photo app, created for those whose editorial skills leave a lot to be desired (as in those who use Microsoft Paint to annotate their images…)
- Speaking of which, Paint almost became the latest casualty in the field of software, with Microsoft daring to attempt a gradual phase out to the dismay of nostalgic people who now predominantly use Macs
- With so much software feeling the cold repercussions of innovation, it’s good to see that a more modern option, Facebook Live 360, is thriving as it introduces resolution up to 4K
- Which will inevitably be rolled out through Instagram soon enough so it’s a good job you can now access metrics and insights via the API
A final thought…
When software such as Flash and Paint come under threat, public engagement around that topic is bound to swell. Could your brand take advantage of the nostalgia or take an original approach to the subject, with a stunt or offer, to separate itself from the crowd?